CSR Benchmarking and Reporting
Corporate Social Responsibility Strategy
To gain the most from any business activity it helps to have clarity about what you are aiming to achieve, who it's aimed at and what good looks like. The need for clarity in your strategic approach to CSR is as important as any other part of your business.
Are you hoping to drive sales, address climate change, influence your markets, engage your people or simply add to your brand values? Or all of those! The purpose of your CSR activity will affect what your strategy should be, how it should be implemented and who should be involved. Importantly, your strategy should also give a clear indication from the start as to how its success will be measured and evaluated, and the processes for reviewing and fine tuning as you progress.
Collins McHugh has worked with a diverse range of clients whose drivers for corporate social responsibility have ranged from brand value to product sales, from staff retention through to significantly reducing carbon. We will help you structure your strategic approach to achieve your objectives.
Corporate Social Responsibility Benchmarking
Next, you need to benchmark where you are now. An increasing amount of key business decisions are shaped by corporate responsibility and the sustainability approach your company is taking. Meeting the challenge of the government's Net Zero carbon target for 2050, delivering the positive impact on society required by the Social Values Act, or achieving the ESG ratings required by many investors. CSR sits at the heart of all these key issues.
Collins McHugh can evaluate your performance on the Environment in delivering social value and key governance issues and provide a benchmark of current performance. We then provide a gap analysis and suggest ways in which your CSR performance may improve via a range of different activities and measures.
Corporate Social Responsibility Reporting
Now you have a plan, your benchmark has been set and we’ve looked at how we can improve your CSR performance, it’s time to share with your stakeholders the great work you’re doing.
Companies report in numerous formats, CSR Reports, Sustainability Reports, Social Impact Reports or sometimes under their own programme names, such as M&S Plan A. However, most reports have as their central core the social and environmental impacts of their operations.
Such reports cover a variety of activities including community engagement, environmental performance, partnerships with suppliers and customers and training and developing employees. We can work with you to devise the best reporting methods, focusing on the key messages you want to get to your key audiences.
Below are examples of reports that we have produced for our clients. Click on the images to download the pdf.
